销售人员权力感知测量工具的心理测量学评估

A Psychometric Assessment of a Measure of Sales Representatives’ Power Perceptions

Journal of Marketing Research · 1984
被引 32
FT 50UTD 24ABS 4★

中文导读

以Busch的单题项权力量表为参照,检验了Holzbach的多题项归因权力指数在销售经理与销售人员关系中的测量质量,发现后者在测量权力基础利用方面有所改进。

Abstract

Using Busch's single-item power scales as a point of reference, the author examines the quality of Holzbach's multi-item attributed power index. The Holzbach scale is found to represent an improvement in the measurement of power base utilization in sales manager–sales representative relationships.

市场营销销售管理心理测量学组织行为