预呼叫请求表格与性别互动对邮件调查回应的影响

Impact of Pre-Call Request Form and Gender Interaction on Response to a Mail Survey

Journal of Marketing Research · 1982
被引 49
FT 50UTD 24ABS 4★

中文导读

研究了电话预通知的语法变化以及采访者与受访者的性别互动如何影响邮件调查的回应率、速度、质量和偏差,发现修辞性诱导模式对回应率和速度有影响,尤其对女性采访者,但不影响回应质量。

Abstract

The author investigates the effect of grammatical variations in telephone prenotification and interviewer/respondent gender interaction on mail survey response rate, speed, quality, and bias. The four experimental grammatical forms were expected to differ in the amount of pressure they seem to exert on the respondent to comply. Findings suggest that rhetorical elicitation modes in the pre-call/mail survey setting influence response rate and speed, particularly for female interviewers, and do not affect response quality.

邮件调查回应率性别互动预呼叫