Identifying Who Matters: Mapping Key Players in Multiple Environments
提出了一个框架，帮助管理者根据利益相关者在经济、政治/社会和技术环境中对价值创造的影响，识别并绘制关键的价值创造者和破坏者，从而进行全面的利益相关者估值分析。
As Microsoft Corporation's recent antitrust challenges highlight, no company today can be competitive unless it simultaneously manages relationships in each critical aspect of managerial operations. This article presents a framework to help managers identify and map key value creators and destroyers on the basis of their impact upon value creation in their economic, political/social, and technological environments. The framework provides a basis from which managers can pursue a comprehensive stakeholder valuation analysis.