The House That Parcheesi Built: Selchow & Righter Company
本文以美国玩具制造商塞尔乔与赖特公司为例，分析其从批发商发展为制造商的过程，揭示其依靠外部产品、商标保护和保守管理维持家族控制的发展模式。
As one of the leaders among American toy manufacturers, Selchow & Righter Company, makers of crossword and trivia games, represents one pattern of development in the toy industry. In this essay, Professor Petrik describes Selchow & Righter's progress from jobber to manufacturer, showing how the families of the company's name built the business on the strength of products developed outside the company, on the assiduous protection of trademarks, and on conservative management aimed at preserving the company for the “corporate family.” Selchow it Righter's chronicle reflects themes present in the toy industry and, especially, epitomizes those associated with companies that elected to retain family control.