推断对产品评价的影响:复制与扩展

The Impact of Inferences on Product Evaluations: Replication and Extension

Journal of Marketing Research · 1988
被引 31
FT 50UTD 24ABS 4★

中文导读

尝试复制并扩展Huber和McCann关于产品属性间自发推断的发现,结果未发现属性间推断的证据,除非明确诱导推断。

Abstract

The authors attempted to replicate and extend Huber and McCann's findings about the spontaneous occurrence of inferences between attributes in studies of product evaluations. Those findings provided support for the conclusion that inferential processes can distort the validity of the traditional additive model and results based on commonly used estimation procedures such as conjoint analysis. Using conflicting as well as supportive pairs of product attributes, the authors found no evidence of inferencing between attributes unless inferences were explicitly induced.

产品评价推断过程联合分析复制研究消费者行为