Effect of Participation in Marketing Research on Consumer Attitudes toward Research and Satisfaction with a Service
通过实验设计，研究了消费者在餐厅现场参与市场研究后，对研究本身的态度以及对餐厅服务和食品的满意度，发现参与研究带来积极反应，未对赞助商产生负面影响。
In on-site research the sponsor is often obvious. Whether participation in research creates consumer dissatisfaction with being in the study and with the sponsor's service is an important question. Using an experimental design, the authors investigated consumer reaction to and satisfaction with participation in on-site research and the food and service in a restaurant. The effect of a pretest also was studied. Results indicate a positive response to the research and no adverse effects on the sponsor. No effect due to the pretest is found.