Checking the Pulse of Print Media
回顾过去50年报纸和杂志印刷广告的公开研究文献，识别关键发现并提出研究建议，帮助学者和从业者理解印刷广告的现状与未来方向。
<h3>ABSTRACT</h3> This article examines the state of newspapers and consumer magazine print advertising as reflected in the public research literature over the past 50 years. Its purpose is not to present a scientific and in-depth analysis of every research article on newspaper and magazine advertising published since 1960 but (1) to identify key findings that advance the interface between the academic study and practice of advertising and then (2) to develop research-based recommendations to guide future researchers. Articles were categorized into major content areas (readership, recall and recognition, executional/stylistic components, social issues, cross-media comparisons, engagement, and media models), and key findings are reported. Future research issues are suggested to advance advertising research on the two media analyzed.