资源评论:GoVenture——体验企业家生活与商业光盘:如何创办和经营小企业

Resource ReviewsGoVenture—Live the Life of an Entrepreneur. Sydney, Canada: MediaSpark Information Technology Solutions, 2000.The Business Disc: How to Start and Run a Small Business. Reisterstown, MD: Maryland Interactive Technologies, 2002.

Academy of Management Learning and Education · 2004
被引 10
ABS 4★

中文导读

本文评述了两款计算机辅助商业教学软件:GoVenture模拟创业日常,玩家需完成开店全流程;商业光盘则通过分支视频引导用户规划新企业,覆盖从行业选择到定价销售的关键决策。

Abstract

This article examines two computer-based decision-making experiences and exercises for teaching various business subjects, namely, GoVenture—Live the Life of an Entrepreneur, and The Business Disc: How to Start and Run a Small Business. The objective of GoVenture's designers was to have players experience the entrepreneur's work-a-day world. They have successfully done this by having the player, do all that is necessary to create a retail operation and then run it in simulated real time. Players must go through all the necessary clutter and busy work associated with starting a business, such as obtaining licenses and permits, filing the firm's name, obtaining its government identification number, signing up and making deposits for the business's utilities, and choosing the business and its location. The Business Disc, like the previous one, also has been designed to be an experiential learning and development simulation, but its approach is very different. It is basically a series of branched video clips that take the player through two phases associated with starting a new business. Phase I covers all the basic planning and major decisions that must be made by a start-up. The player meets Harrison Fields, an accountant who guides the participant through these decisions. Immersion in the exercise is very fast because Fields steers the player along the requisite path. Fields covers deciding whether the firm will be in the economy's retail, service, or manufacturing sector; the firm's name; the nature of business and its ownership structure; its location with the options of leasing or renting or owning the firm's property; hiring employees, writing their position descriptions, and setting their work schedules; determining the help's fringe benefits and withholding taxes; setting up all the records needed, and finally setting prices and creating sales estimates.

创业教育商业模拟小企业管理体验式学习