道德药品行业中的商标、专利与创新

Trademarks, Patents, and Innovation in the Ethical Drug Industry

Journal of Marketing · 1981
被引 26
FT 50UTD 24ABS 4★

中文导读

研究发现专利到期对道德药品的市场主导地位影响甚微,商标带来的品牌忠诚阻碍了竞争发展,并讨论了促进价格竞争的措施及其对药品创新的潜在影响。

Abstract

The expiration of a patent for an ethical drug has only a minor effect on its market dominance. Brand loyalty towards the trademark of the off-patent drug is a barrier to the development of competition. Remedies to induce price competition are discussed, and their potential impact on drug innovation is assessed.

产业组织药品经济学知识产权竞争政策