组织购买系统中的嵌入性影响模式

Embedded Influence Patterns in Organizational Buying Systems

Journal of Marketing · 1989
被引 150
FT 50UTD 24ABS 4★

中文导读

提出组织购买系统概念,分析171名成员的组织网络,发现正式与非正式结构中的位置共同决定个体在购买中的影响力,对理解组织购买行为有参考价值。

Abstract

The organizational buying system concept is introduced as an organizing framework for exploring the patterned, repeated interactions that characterize ongoing purchasing processes. Applying a structural perspective to the study of influence, the authors assert that organizational actors derive influence from the position they occupy within the buying system. An analysis of a 171-member organizational network demonstrates that individual influence in organizational buying is derived from properties of both the formal and the informal structures.

组织购买组织网络分析影响力市场营销组织行为