IMPRESSION MANAGEMENT: AN OBSERVATIONAL STUDY LINKING AUDIENCE CHARACTERISTICS WITH VERBAL SELF-PRESENTATIONS.
通过直接观察34位校长在不同受众（高/低地位、熟悉/陌生、内部/外部、双人/群体互动）下的言语自我呈现行为，发现其表现方式随受众特征变化，对印象管理研究和管理理论有启示。
This study used direct observation to investigate the relationship between audience characteristics and the verbal self-presentational behaviors of 34 school principals. The results revealed that the principals presented themselves differently with high- and low-status, familiar and unfamiliar, and internal and external audiences. Differences in the principals' self-presentations during dyadic and group interactions were also observed. The implications of these findings for research on impression management behaviors and management theory are considered.