A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility
提出一种基于调查的方法来测量品牌资产并理解其可延伸性，帮助管理者评估品牌价值及拓展潜力。
Chan Su Park, V. Srinivasan, A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility, Journal of Marketing Research, Vol. 31, No. 2, Special Issue on Brand Management (May, 1994), pp. 271-288