控制产业关系中的供应商机会主义行为

Controlling Supplier Opportunism in Industrial Relationships

Journal of Marketing Research · 1996
被引 692 · 同刊同年前 6%
FT 50UTD 24ABS 4★

中文导读

研究企业如何通过不同控制机制管理供应商的机会主义行为,发现机制选择受情境因素影响,但机制间的相互依赖关系仅得到有限支持。

Abstract

The recent marketing literature reflects a growing interest in relationship management issues. In particular, several recent studies have drawn on transaction cost and agency theory to examine how interfirm relationships are organized. The general premise is that explicit control mechanisms must be deployed in a relationship to manage a partner's potential opportunism. Although previous research has shown that different mechanisms can be used, the tendency has been to examine individual mechanisms in isolation. The authors develop hypotheses about interdependences between different control mechanisms. They also identify some of the contextual factors that influence their use. The framework is tested empirically by examining how chemical manufacturers organize their supplier relationships. The results generally support the hypothesis that firms’ choices among control mechanisms are influenced by contextual factors. Only limited support is found for the hypothesis that interdependencies exist between different mechanisms.

产业营销交易成本理论关系治理控制机制