Film Critics: Influencers or Predictors?
研究影评与票房的关系，发现影评与后期及累计票房相关，但与早期票房无显著关联，表明影评更多是领先指标而非意见领袖。
Critics and their reviews pervade many industries and are particularly important in the entertainment industry. Few marketing scholars, however, have considered the relationship between the market performance of entertainment services and the role of critics. The authors do so here. They show empirically that critical reviews correlate with late and cumulative box office receipts but do not have a significant correlation with early box office receipts. Although still far from any definitive conclusion, this finding suggests that critics, at least from an aggregate-level perspective, appear to act more as leading indicators than as opinion leaders.