Intercoder Reliability Estimation Approaches in Marketing: A Generalizability Theory Framework for Quantitative Data
回顾了顶级营销期刊中编码者间信度估计方法的使用情况，发现多数研究者使用了不充分的测量指标，建议采用基于一般化理论的可靠性指数。
A review of estimation approaches for intercoder reliability reported in articles in leading marketing journals reveals that most marketing researchers are using inadequate measures. The authors recommend that marketing researchers report dependability indices based on generalizability theory for quantitative coding systems.