美国反贿赂立法:国际营销的障碍

American Bribery Legislation: An Obstacle to International Marketing

Journal of Marketing · 1980
被引 63
FT 50UTD 24ABS 4★

中文讲解

作者讨论了《反海外腐败法》(FCPA)的关键方面及其对从事国际营销的美国高管的影响。作者发现,FCPA导致美国企业在国际竞争中处于不利地位,因此一些公司正在寻找规避该法律的方法。

Abstract

The authors discuss some key aspects of the Foreign Corrupt Practices Act (FCPA) and their implications for American executives engaged in international marketing. American corporations are suffering a competitive disadvantage as a result of the FCPA and consequently some companies are finding ways to circumvent the new law.

国际营销反贿赂立法竞争劣势美国企业