Church Advertising: Views of the Clergy and General Public
一项全国性研究比较了神职人员和公众对教会广告适当性的看法，探讨了不同媒体、信息和广告类型的使用观点，发现神职人员比公众更积极评价教会广告。
Abstract Results of a national study are presented in which clergy and general public perceptions are compared regarding the appropriateness of church advertising. Views on the use of various media, messages and types of advertising are explored. Findings indicate a more positive evaluation of church advertising by the clergy than by the general public. Very definite views on various aspects of church advertising were found in both groups.