多终端用途产品的市场选择模型

A Market Selection Model for Multiple End-Use Products

Journal of Marketing · 1983
被引 9
FT 50UTD 24ABS 4★

中文导读

针对提供多用途产品或服务的企业,提出一个结构化市场选择与评估模型,帮助规划有限资源在不同终端市场间的分配,确保企业未来生存能力。

Abstract

The future of a business depends on the future of the markets it serves. To ensure its future viability, a business offering a multiple end-use product or service must assess the ability of each of its current or prospective markets to contribute to the goals and objectives of the business. A structured approach to market selection and evaluation is presented that can aid in the planning required to allocate limited resources among multiple end-use markets.

商业市场营销工业组织产品管理