工业采购者对女销售员的印象

Industrial Buyer Image of the Saleswoman

Journal of Marketing · 1984
被引 69
FT 50UTD 24ABS 4★

中文导读

研究工业采购代理对男女销售员在关键属性上的感知差异,发现他们虽评价不同但未歧视女性。

Abstract

This study investigates the perception by purchasing agents of industrial salesmen and saleswomen on attributes that are important in determining buyer acceptance of the salesperson. Purchasing agents rated salesmen and saleswomen differently, but without discriminating against saleswomen.

采购商业感知市场营销心理学