Industrial Buyer Image of the Saleswoman
研究工业采购代理对男女销售员在关键属性上的感知差异,发现他们虽评价不同但未歧视女性。
This study investigates the perception by purchasing agents of industrial salesmen and saleswomen on attributes that are important in determining buyer acceptance of the salesperson. Purchasing agents rated salesmen and saleswomen differently, but without discriminating against saleswomen.