广告代理商的严格产品责任:利弊讨论

Strict Product Liability for Advertising Agencies: A Pro/Con Discussion

Journal of Advertising · 1981
被引 1
ABS 3

中文导读

探讨广告代理商因在商品流通中作用增强而可能被纳入严格产品责任索赔的利弊。

Abstract

Abstract Advertising agencies play an increasingly important role in moving the product from manufacturer to consumer. Because of this role agencies must be concerned about their potential inclusion in strict product liability claims. This article investigates the pros and cons of including advertising agencies in such claims.

广告产品责任市场营销商业法