交易谈判模型的开发与检验

The Development and Test of a Model of Transaction Negotiation

Journal of Marketing · 1992
被引 62
FT 50UTD 24ABS 4★

中文导读

研究开发并检验了一个谈判过程模型,基于合同运输服务买卖双方的样本,发现双方感知到彼此行为影响谈判,并采用整合策略达成互利结果。

Abstract

A model of the negotiation process is developed and tested on a sample of buyers and sellers of contract motor carrier services. Support is found for the relationships that indicate buyers and sellers perceive their actions and behaviors affect the actions and behaviors of the other party in the negotiation. The results suggest that integrative strategies are being used by both parties in these transactions to arrive at a mutually beneficial outcome. Some implications of these findings for managerial practice are presented.

谈判交易成本商业