销售人员吸引力对销售经理归因与反馈的影响

Impact of Salesperson Attraction on Sales Managers’ Attributions and Feedback

Journal of Marketing · 1996
被引 88
FT 50UTD 24ABS 4★

中文导读

研究销售人员任务吸引力和社会吸引力如何影响销售经理对其绩效不佳的归因及纠正性反馈,发现吸引力通过内部归因影响强制性反馈,外部归因对非惩罚性反馈起部分负向中介作用。

Abstract

The authors develop a model of how a salesperson's task and social attraction affect a sales manager's causal attributions explaining the salesperson's poor performance and the manager's corrective feedback based on these attributions. The authors’ experimental results, based on a sample of 218 sales managers, suggest that (1) causal attributions, cognitive effort, and decision confidence are directly affected by task and social attraction; (2) the effects of task and social attraction on coercive feedback are mediated by internal attributions; and (3) external attributions play a partial, but negative, mediating role for nonpunitve feedback. The authors also find evidence that interpersonal affect directly influences manager feedback. Implications for research and practice are developed that recognize that appraisal processes are influenced by affect and attributional considerations, not simply bias and inaccuracy in rating performance itself.

销售管理归因理论人际吸引力绩效反馈组织行为学