Shopping with other People's Money: The Marketing Management Implications of Surrogate-Mediated Consumer Decision Making
研究了代理购物者（如代购、理财顾问）如何代表客户购物并承担受托责任，分析其对消费者、供应商和社会的正面与负面影响。
Surrogate shoppers are involved in a significant portion of consumer decisions. This article broadens the application of the surrogate shopper concept by including all those who shop on behalf of clients and have a fiduciary responsibility to them and examining their implications for marketing and consumer theory. Surrogate shoppers have the potential to bring about efficiencies in marketing systems. However, with their information advantage and decision-making power, both positive and negative consequences can accrue to consumers, suppliers, and society.