多重请求策略的有效性:研究结果综合

Effectiveness of Multiple Request Strategies: A Synthesis of Research Results

Journal of Marketing Research · 1986
被引 134
FT 50UTD 24ABS 4★

中文导读

综合分析了“登门槛”和“留面子”两种请求策略对顺从行为的影响,发现研究结果不一致,并探讨了信息有利性等调节变量的作用。

Abstract

Foot in the door and door in the face have been cited frequently as effective strategies for gaining compliance with behavioral requests. However, research efforts to confirm these two phenomena have produced mixed results. After deriving predictions about how the favorability of available information influences compliance, the authors report a synthesis of research results for both paradigms. Combined effect sizes across research results for several moderating variables are compiled. Implications for theoretical, empirical, and practical application of the syntheses are discussed.

社会心理学行为科学管理科学实证研究