国有与私营企业营销策略差异:一项探索性分析

Marketing Strategy Differences between State and Privately Owned Corporations: An Exploratory Analysis

Journal of Marketing · 1981
被引 33
FT 50UTD 24ABS 4★

中文导读

分析了工业化市场经济体中国有与私营企业在目标和策略上的差异,提出了一系列对比两类企业行为的命题。

Abstract

Analysis of state and privately owned enterprises in industrialized market economies leads to the identification of differences in objectives and strategy between the two enterprise types. A series of propositions is developed that contrasts the behavior of state and privately owned corporations.

国有企业私营企业营销策略产业组织