Marketing Strategy Differences between State and Privately Owned Corporations: An Exploratory Analysis
分析了工业化市场经济体中国有与私营企业在目标和策略上的差异,提出了一系列对比两类企业行为的命题。
Analysis of state and privately owned enterprises in industrialized market economies leads to the identification of differences in objectives and strategy between the two enterprise types. A series of propositions is developed that contrasts the behavior of state and privately owned corporations.