如果隔壁的噪音是大声的音乐,你会采取行动

If the Noise Coming from Next Door were Loud Music, You'd Do Something About It

Journal of Advertising · 2010
被引 40
ABS 3

中文导读

这篇综述评估了12个鼓励旁观者干预亲密伴侣暴力的广告活动,发现它们有时矛盾或模糊,可能限制效果,并提出了改进建议。

Abstract

Abstract Up to one-third of intimate partner violence incidents involve witnesses. Bystanders play a significant role when it comes to reporting the incidents to authorities, but are often hesitant to get involved in domestic disputes. In this review paper, 12 advertising campaigns that encourage bystander intervention against intimate partner violence are evaluated in relation to Latané and Darley's (1970) model of the bystander decision-making process. The evaluation shows that these campaigns are sometimes contradictory or ambiguous, which may limit their effectiveness. Recommendations are provided.

广告旁观者效应家庭暴力心理学社会心理学