市场份额吸引力模型的预测能力研究

On the Predictive Power of Market Share Attraction Models

Journal of Marketing Research · 1984
被引 67
FT 50UTD 24ABS 4★

中文导读

检验了吸引力模型预测能力优于非稳健模型的结论,使用德国香烟市场数据,结果不支持该结论。

Abstract

The authors test Naert and Weverbergh's empirical finding that attraction-type specifications are characterized by a predictive power greater than that of their nonrobust counterparts. The empirical results, obtained by use of data on the German cigarette market, do not support the conclusions of Naert and Weverbergh.

市场营销计量经济学实证研究市场份额