探索营销研究中的空间与场所

Exploring space and place in marketing research

Marketing Theory · 2012
被引 65
ABS 3

中文导读

基于对美国车库的民族志研究,提出阈限空间在物品管理及其意义构建中的模型,发现车库连接有用与无用、过去与未来等对立面,并充当博物馆和记忆装置,对理解日常生活中的空间意义有启发。

Abstract

Based on an ethnographic study of American garages, we develop a model of the roles that liminal spaces perform in the management of possessions and their meanings. We find that the garage serves as a transitional space that links the useful and useless, female and male, clean and dirty, sacred and profane, and past, present, and future. We also propose that the garage can be a de facto museum and prosthetic memory device, as well as a link across generations of the family. Based on these findings, we offer a model of liminal household spaces and their dynamic role in making and managing meanings of everyday life.

营销学消费文化民族志家庭空间物质文化