Why be Moral in Business? A Rawlsian Approach to Moral Motivation
本文提出契约主义道德论证能有力回答商业人士为何应将伦理置于短期利益之上，基于罗尔斯和斯坎伦的理论，将“以他人可合理接受的方式证明自身选择”的欲望视为商业中道德的核心动机。
Abstract: This article puts forth the thesis that the contractualist account of moral justification affords a powerful reply in business contexts to the question why a business person should put ethics above immediate business interests. A brief survey of traditional theories of business ethics and their approaches to moral motivation is presented. These approaches are criticized. A contractualist conception of ethics in the business world is developed, based on the work of John Rawls and Thomas Scanlon. The desire to justify our choices in terms that others can be reasonably expected to accept, or at least in terms that others cannot reasonably reject, is identified and differentiated from other accounts of motivation. It is this desire that constitutes the core motive to be moral in business on the contractualist conception. Implications of this contractualist conception for the theory and practice of business ethics are then discussed.