Analyzing Fashion Life Cycles—Principles and Perspectives
作者回顾了时尚理论的演变与现状，重点分析时尚生命周期。时尚周期被分为两个时间框架：长期趋势跨越数十年至数百年，短期风格接受持续数月至数年。新风格的出现被描述为时尚产业推动和独立消费者行为共同作用的现象。作者还讨论了所需的理论发展、研究和管理应用。
This paper reviews the evolution and current state of fashion theory focusing on fashion life cycles. Fashion cycles are analyzed in two time frames, long run secular trends spanning decades and centuries, and short run acceptance of specific styles lasting several months to years. The emergence of new styles is described alternatively as a phenomenon propagated by the fashion industry and independent consumer behavior. Some needed theoretical developments, research, and managerial applications are discussed.