关于邮件调查回复率预测的进一步探讨

More on the Prediction of Mail Survey Response Rates

Journal of Marketing Research · 1982
被引 24
FT 50UTD 24ABS 4★

中文导读

讨论了近期建模邮件调查回复率随时间变化的遗漏和局限,通过分析额外数据开发了通用模型,并提出了估算满足特定时间截止和回复要求的邮寄量的实用方法。

Abstract

The author discusses some omissions in, and limitations of, recent efforts to model mail survey returns over time. Additional data are analyzed to develop a generalized model of response rate over time, and a practical approach is proposed for estimating mailing requirements for surveys that have specific time deadlines and response requirements.

调查方法数据收集计量经济学统计学