Marketing and Logical Deduction
针对Sterrett和Smith认为演绎不适合论证中心工作且不应取代归纳的观点，本文澄清关键术语，强调归纳对营销科学的重要性，并论证演绎推理的要求并不过分。
Sterrett and Smith argue that deduction is ill-suited for use in argument-centered works and that deduction should not replace induction. We respond by (1) clarifying some key terms, (2) proclaiming the extreme importance of induction for marketing science, (3) showing that the demands of deductive reasoning, if properly understood, are not excessive, and (4) defanging their argument from non-ampliativity.