An Empirical Comparison of the Predictive Validity of Self-Explicated, Huber-Hybrid, Traditional Conjoint, and Hybrid Conjoint Models
比较了自解释、Huber混合、传统联合和混合联合模型的预测效度，发现传统和混合模型优于自解释和Huber混合模型，但两者预测效度相当；除自解释模型外，其他模型从校准到验证的效度指标均大幅下降。
The authors compare the predictive validity of different types of self-explicated, Huber-hybrid, traditional conjoint, and hybrid conjoint models. The results indicate that traditional and hybrid conjoint models outperform the self-explicated and Huber-hybrid models but are comparable in predictive validity terms. A sharp drop in validity measures from calibration to validation predictions is observed for all the models except those of the self-explicated category.