Patterns of Store Choice
研究发现英国消费者在购买食品杂货时对商店忠诚度低，不同连锁店之间几乎没有市场细分，商店选择模式与品牌选择类似，且对特定连锁店内特定品牌的忠诚度也很低。
Consumers show low store loyalty and little or no segmentation between different chains or store groups when buying a grocery product in the United Kingdom. Store penetration, repeat buying of the product at the same store group, and multistore buying all follow the same theoretical patterns as have been established previously for brands. Store choice is like brand choice. Loyalty to a specific brand within a particular chain is also low. Over time, people spread their purchases of the product extensively to other brands and other chains directly in line with market shares.