Estimating Response Rates for Different Market Segments from Questionnaire Data
作者研究了如何从问卷数据中估计不同市场细分群体的应答率。通常，某个细分群体的应答率取决于该群体对问卷主题的相关性。当不同群体对主题的兴趣存在差异时，直接用返回问卷中表示感兴趣的比例来估计总体比例是不正确的。作者描述了三种评估差异化应答率的模型及其估计方法，并用实际调查数据比较了不同估计结果。
Often the response rate for a given market segment is a function of the relevance of the topic to that segment. Consequently, in situations where the topic interest differs among segments, it is not correct to use the proportion of returned responses that indicate interest in the topic as the estimate of the population proportion. The authors describe three different models useful in assessing differential response rates and the methods for estimating each model. An application of real survey data is used to compare and contrast the different estimates.