Entry Strategies of U.S. Firms to the Newly Independent States, Baltic States, and Eastern European Countries
研究了1989年后美国企业如何进入前苏联集团国家市场，发现最常用低风险的合资和出口策略，且进入数量在1989至1993年间显著增加，俄罗斯市场占比最大。
This article provides baseline information about how U. S. companies entered the markets of the countries of the former Soviet bloc, and how these entry strategies have changed since 1989. It shows that while these firms used different strategies to enter the markets of this region, they most commonly used the low risk strategies of joint venture and export. Also, the number of entries to this region increased significantly between 1989 and 1993, and the Russian market enjoyed the largest share of all entries. Finally, recent strategy changes indicate more risk taking by U.S. firms.