Tourist segments' justifications for behaving in an environmentally unsustainable way
研究分析了2785份调查数据，识别出三类游客群体（政府指责者、挣扎寻求者、影响忽视者），他们用不同理由为自己的不环保度假行为辩解，为针对性干预提供依据。
Misalignment of pro-environmental beliefs and environmentally unsustainable vacation behaviour can cause psychological tension to tourists. They manage this tension by finding justifications for their behaviour, rather than changing their behaviour. A recent study has systematized such justification; this systematics is used in the present study to investigate the existence of tourist segment sharing justification patterns. A finite mixture model with concomitant variables is used to analyse 2785 survey responses. Three segments are identified. The government blamers express strong interest in the environmental sustainability of their vacation, but deny both their responsibility and ability to make a difference. The struggling seekers would not book their dream vacation if it was environmentally unfriendly, yet do not feel in control of reducing negative environmental impacts of their holiday, which they fully acknowledge. The impact neglecters also state they would not book their dream vacation if it was environmentally unfriendly, but their main justification for taking – potentially environmentally harmful – vacations is denial of the negative environmental consequences of tourism. The existence of these differences in justification patterns indicates different approaches could counteract each of these segment-specific beliefs by inducing cognitive dissonance, shown in other contexts to induce behavioural change. Advice on approaches is given.