The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty
指出，向贫困人群销售产品对大多数跨国公司利润微薄，但私营部门可通过将穷人视为生产者、从他们那里采购来有效缓解贫困。
The popular bottom of the pyramid (BOP) proposition argues that large companies can make a fortune by selling to poor people and simultaneously help eradicate poverty. While a few market opportunities do exist, the market at the BOP is generally too small monetarily to be very profitable for most multinationals. At the same time, the private sector can play a key role in poverty alleviation by viewing the poor as producers, and emphasize buying from them, rather than selling to them.