Structural Information Factors which Stimulate the use of Nutrition Information: A Field Experiment
通过在店内实验中测试四种结构性信息因素，发现营养信息的呈现格式和品牌评分变异程度会影响消费者购买行为。
Four structural information factors were tested in an in-store experiment. Nutrition information was presented on point-of-purchase signs and changes in brand sales were monitored. The sales data reveal that changes in purchase behavior are a function of two structural properties of the information, its presentation format and the extent of variation in brand ratings on a sign.