Identifying the Generics-Prone Consumer: A Meta-Analysis
通过元分析发现，消费者对通用产品的质量感知、价格感知和整体评价是预测其购买倾向的最强因素，而人口统计、心理特征和购物行为的影响较弱。
The authors conducted a meta-analysis of the generics literature. The meta-analysis reveals the strongest predictors of a proneness to buy generic products are consumer perceptions of generics’ quality and price and consumers’ overall evaluation of generic products. Demographic and psychographic variables and consumer shopping behaviors are related only weakly to consumers’ proneness to buy generics.