对《零售业劳动生产率》一文的评论

Comments on “Labor Productivity in Retailing”

Journal of Marketing · 1985
被引 5
FT 50UTD 24ABS 4★

中文导读

批评了Ingene在《营销杂志》上关于零售业劳动生产率的研究,指出其存在严重缺陷,并讨论了替代方法和分析路径。

Abstract

This article critically examines a recent study by Ingene in the Journal of Marketing and finds several serious shortcomings. Suggested alternate approaches and methodology are discussed.

零售业劳动生产率市场营销经济学产业组织