新产品开发过程研究与教学资源

Resources for Research and Pedagogy on New Product Development Processes

Journal of Marketing Research · 1997
被引 15
FT 50UTD 24ABS 4★

中文导读

回顾了新产品开发过程的教学与研究资源,为教师设计课程和研究者识别新兴主题提供参考。

Abstract

The author's purpose is to review various recent sources available for teaching and research on new product development (NPD) processes and identify some research and writing opportunities. For the educator, he identifies various sources to consult while designing a course on NPD, and for the researcher, he identifies emerging themes in the broad area of NPD. He focus on selected books and monographs in this area.

新产品开发产品开发教学产品开发研究