Unbundling of Industrial Systems
研究销售多组件工业系统的企业如何选择捆绑或解绑策略，考虑客户异质性偏好和市场竞争，发现解绑后系统更模块化或组件更优时市场可能增长，这是解绑吸引力的关键。
The authors examine the bundling options of a firm that sells a multicomponent industrial system. A system is described by individual component attributes and by its “integration” and its “modularity.” Customers have heterogeneous preferences. Competing firms offer components that can be mixed and matched with the firm's components if it unbundles. If new systems added by unbundling are more modular or have a superior component, the market may grow. Growth is the key to making the unbundling option attractive.