Missing the Boat and Sinking the Boat: A Conceptual Model of Entrepreneurial Risk
批判了用金融投资组合理论指导新企业规划的做法，提出了一个更符合统计推断和其他风险决策理论的双重商业风险概念模型，帮助理解创业决策及规划如何既降低又增加风险。
The use of financial portfolio theory to guide new venture planning is discussed and rejected. Instead, a dual conceptualization of business risk is offered that is more consistent with statistical inference and several other theories of risk and decision making. It provides a better understanding of entrepreneurial decision making and how planning can both reduce and increase risk.