Correlates of Consumer Susceptibility to Coupons in New Grocery Product Introductions
研究受促销优惠券影响而尝试新杂货产品的女性购物者，发现该群体具有独特的人口和心理特征，构成可观的市场细分，有助于制定促销策略以促进新产品早期试用。
Abstract This paper presents the results of an exploratory study of female shoppers influenced to try new grocery products by sales promotions coupons. The findings indicate that this consumer group represents a sizable market segment with many unique characteristics. Knowledge of the unique demographic and psychographic characteristics of this segment should facilitate development of promotional strategies to elicit early trial of new products.