捕捉闪烁的光芒:管理课堂中的创造力画布

To “Catch the Sparkling Glow”: A Canvas for Creativity in the Management Classroom

Academy of Management Learning and Education · 2012
被引 67
ABS 4★

中文导读

本文由管理学与艺术史教授合写,提出借鉴视觉艺术教育中注重过程、通识学习和细致观察的策略,以激发商科学生的创造力,应对企业挑战。

Abstract

Today's corporate challenges require creativity from business leaders, but current classroom practice within business schools does not necessarily encourage students to think creatively so that innovation is possible. We authors, one a professor of management and the other a professor of art history, argue that borrowing broad pedagogical strategies more typically used to nurture creativity among visual artists, most notably a focus on process, liberal arts study, and careful observation, will go a long way toward liberating our business students to develop and express their creativity.

管理学教育创造力培养艺术教学法商科教学