To “Catch the Sparkling Glow”: A Canvas for Creativity in the Management Classroom
本文由管理学与艺术史教授合写,提出借鉴视觉艺术教育中注重过程、通识学习和细致观察的策略,以激发商科学生的创造力,应对企业挑战。
Today's corporate challenges require creativity from business leaders, but current classroom practice within business schools does not necessarily encourage students to think creatively so that innovation is possible. We authors, one a professor of management and the other a professor of art history, argue that borrowing broad pedagogical strategies more typically used to nurture creativity among visual artists, most notably a focus on process, liberal arts study, and careful observation, will go a long way toward liberating our business students to develop and express their creativity.