The Interactive Web
本文回顾了《广告研究杂志》过去15年关于网络和交互式广告的重要研究，这些研究推动了交互式广告新学科的形成，正在改变全球广告业和教育。
<h3>ABSTRACT</h3> This paper reviews the most significant studies of the Web and interactive advertising that have been published in the <i>Journal of Advertising Research</i> over the past 15 years. These studies have covered a wide range of issues and, along with many articles in other advertising journals, they have contributed to the formation of a new discipline of interactive advertising, which is transforming the advertising business and education around the world. These studies are exemplary and may inspire new breakthrough studies of interactive advertising in the years to come.