意见领袖量表心理测量学特性的评估

Assessment of the Psychometric Properties of an Opinion Leadership Scale

Journal of Marketing Research · 1986
被引 340
FT 50UTD 24ABS 4★

中文导读

评估了King和Summers的意见领袖自评量表的心理测量学特性,提出了一个修正版量表,该量表具有更高的内部一致性信度和更好的法则效度与已知群体效度。

Abstract

Continued interest in diffusion theory and product innovation research necessitates the sound measurement of such constructs as opinion leadership. The author assesses the psychometric properties of the King and Summers self-designating scale of opinion leadership and proposes a modified scale of opinion leadership. The revised scale is found to have higher internal consistency reliability and better nomological and known-groups validity.

市场营销消费者行为社会心理学量表开发