Multiple Correspondence Analysis of Multiple Choice Experiment Data
作者探讨了离散选择联合实验与多重对应分析之间的关系。他们将联合选择实验视为不完整的列联表，并结合其他战略性个体差异指标，为多重对应分析做准备。作者还讨论了多重对应分析中变量加权的问题，特别是这些加权如何影响结果的解释。通过一个便利样本消费者对度假目的地旅行选择的实际应用，作者展示了多重对应分析在联合选择问题中的使用。
The authors discuss the relationship between discrete choice conjoint experiments and multiple correspondence analysis. Conjoint choice experiments are viewed as incomplete contingency tables and prepared for multiple correspondence analysis together with other individual differences measures of strategic interest. The authors also discuss problems related to weighting variables for multiple correspondence analysis, particularly as they pertain to the interpretation of the solutions. The use of multiple correspondence analysis of conjoint choice problems is illustrated in an application to vacation destination travel choices by a convenience sample of consumers.