将绩效带回现实:维纳斯(营销)能否与火星(信息技术)对齐?

BRINGING PERFORMANCE DOWN TO EARTH: CAN VENUS (MARKETING) ALIGN WITH MARS (INFORMATION TECHNOLOGY)?

ACADEMY OF MANAGEMENT PERSPECTIVES · 2013
被引 0
人大 AABS 4
营销信息技术绩效管理跨职能协作